Roku Shuts Down Smart Home Hardware Lineup to Refocus on Streaming

Roku is officially stepping away from the smart home market, confirming plans to wind down sales of its connected home hardware as current inventories deplete. A company spokesperson told journalists that the brand is sharpening its focus on its core mission of remaining a top streaming platform. While new hardware development has ceased, Roku stated it will continue to provide support and services for existing smart home devices.

The company first entered the connected home space in 2022 with affordable security cameras, smart plugs, and lighting developed through a partnership with Wyze, later introducing proprietary hardware in 2025. These products eventually integrated with Roku TVs, introducing features like live camera feed cycling and picture-in-picture viewing. Following its formal acquisition by Fox on November 6, however, availability for the gear has plummeted. Most items on Roku's website are currently listed as out of stock, while major retailers including Amazon, Walmart, and Home Depot have removed listings or marked items for clearance.

Financial disclosures highlight that smart home products failed to generate meaningful streaming hours or revenue for the platform. This strategic pivot aligns with the broader post-acquisition focus under Fox, especially as rising hardware costs driven by industry-wide manufacturing pressures continue to impact tech brands.